Welcome to Fylvy! This Privacy Policy is designed to help you understand how we collect, use, and safeguard your personal information when you visit our website, Fylvy.com, and engage in transactions with our online store specializing in children's products, toys, and baby essentials.

Personal Information We Collect

We gather certain information about your device and online activities to provide you with a tailored experience:

• Device Information: This includes details such as your IP address, web browser, time zone, and device cookies. Moreover, we monitor the web pages and products you view, as well as the websites or search terms that led you to our site.

We employ the following methods to collect Device Information:

• Cookies: These are data files with anonymous unique identifiers that are placed on your device or computer.
• Log Files: We track actions on our site, collecting data like your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
• Web Beacons, Tags, and Pixels: These electronic files help us record information about your browsing behavior on our site.

Additionally, when you make a purchase or attempt to do so, we collect specific details, including your name, billing and shipping addresses, payment information (including credit card numbers), email address, and phone number. We term this information "Order Information." When we mention "Personal Information," we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We utilize Order Information for various purposes:

• Fulfilling Orders: Processing payments, arranging shipping, and providing order confirmations and invoices.
• Communication: Keeping you updated about your orders and addressing your queries.
• Risk Mitigation: Screening orders for potential risks or fraud.
• Personalization: Tailoring product recommendations and advertisements based on your preferences.

We use Device Information to:

• Manage Risk: Screen for potential risks and fraudulent activities.
• Enhance Site Performance: Optimize the site's functionality and user experience.
• Analyze Customer Behavior: Generate insights on how customers interact with the site.
• Assess Marketing Success: Evaluate the effectiveness of our marketing efforts.

Text Marketing Notifications

By sharing your phone number during checkout or subscribing, you agree to receive text notifications and marketing offers. These may include abandoned cart reminders. You can unsubscribe by replying with "STOP" to our messages or using the provided unsubscribe link. Please note that alternative opt-out methods may not be considered reasonable.

Sharing Your Personal Information

To provide you with our services, we may share your Personal Information with third parties. For example:

• Shopify: Empowering our online store operations.
• Google Analytics: Understanding customer site interactions.
• Legal Compliance: Sharing data to comply with laws and regulations.

Behavioral Advertising

We employ your Personal Information to deliver targeted ads and marketing communications that align with your interests. You can opt out of targeted advertising through provided links or by visiting the Digital Advertising Alliance's opt-out portal.

Your Rights

As a European resident, you have rights over your personal information. These include accessing, correcting, updating, or deleting it. For inquiries or requests related to your rights, please contact us using the details below.

California Residents

Under the California Consumer Privacy Act (CCPA), you can opt-out of personal information sales. Although we don't sell your data, you can still opt-out by visiting https://www.fylvy.com/pages/ccpa-opt-out.

Thank you for taking the time to read our Privacy Policy.

For more information about our privacy practices, questions, or complaints, please contact us via email at Support@Fylvy.com or by mail at:

Fylvy.com 7095 Hollywood Blvd #484 Los Angeles, CA 90028 United States